Kevin Plank

Founder, CEO, and Chairman of the Board, Under Armour | November 27, 2018
Discussed Under Armour's role in changing the sports apparel industry and equipment.

Thank you to our event sponsors: 360 Live Media; Baker Tilly; Baltimore Gas & Electric; The Buccini/Pollin Group; CityBridge; Geppetto Catering; Goldman Sachs; Husch Blackwell; JBG Smith; JPMorgan Chase & Co.; Kaiser Permanente Mid-Atlantic States; Mercator XXI, LLC; Reed Smith; Saul Ewing Arnstein & Lehr LLP; Under Armour; United Bank Inc.; WC Smith


Before a crowd of nearly 800 Economic Club members and guests, Kevin Plank, Founder, CEO and Chairman of the Board, Under Armour, discussed with David Rubenstein his company's role in the evolution of the sports apparel and equipment industry. Plank mentioned his original goal of the company, which was to create a product that athletes could wear for better performance, and how that has manifested itself to enhancing the entire apparel business for athletes and non-athletes. Plank highlighted Under Armour's efforts in connecting sports apparel with technology, including the company's digitally connected smart shoes, which help to track fitness goals. He also noted the struggles Under Armour has experienced over the past few years, saying, "Every brand will come to a crossroads... we are going through a three year transformation," but that as long as Under Armour continues to make the best products, they will succeed. Plank also reinforced Under Armour's commitment to diversity and investment in women leadership. "[Investing in women leadership] is not only the right thing to do, but it makes sense from a business perspective," he said.

View news coverage of the event featuring Kevin Plank here.

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